When most businesses try to lower costs, they begin to automate processes. Shoes stop being made by hand and instead are manufactured en masse from templates. This may work for shoes, but bad things happen when photographers and videographers apply the same mass-production model.
I once worked for a wedding video company that had a very specific shot list for each wedding. The shooters and editors all knew what the first shot in the edited video would be, how it would transition into the second shot, and so forth. The videos were scripted and almost every couple had the same shots, the same editing, and alarmingly similar wedding videos. As a result, less creative power and time was invested into the editing process, the videographers at weddings didn’t have to be terribly experienced or artistic, and the company was able to grow quickly and make amazing profits.
But I despised the product.
When we founded Aderyn Productions in 2008, one of the core principles of the business was the custom fit: the haute couture of wedding films & photography.